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Ramadan 2027 Insights · IndonesiaRamadan 2027 Insights · Indonesia

Ramadan 2027
is won before
it begins.

Ramadan 2027
dimenangkan
sebelum dimulai.

Indonesia’s biggest spending season, decoded in 10 weeks.Musim belanja terbesar Indonesia, diurai dalam 10 minggu.

  • 27-slide report on Indonesian consumers & the economy during RamadanLaporan 27 slide tentang konsumen & ekonomi Indonesia selama Ramadan
  • Category timing for beauty, FMCG and fashionWaktu terbaik per kategori: beauty, FMCG, dan fashion
  • The four daily shopping windows, from Suhoor to post-TarawihEmpat jam belanja harian, dari Sahur hingga setelah Tarawih
  • A phase-by-phase 10-week media roadmapRoadmap media 10 minggu, per fase

Get the full insights & 10-week media roadmapDapatkan insight lengkap & roadmap media 10 minggu

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Thank you!Terima kasih!

Your copy of the Ramadan 2027 Insights is ready.Ramadan 2027 Insights Anda siap diunduh.

Open the DeckBuka Deck

Want a Ramadan plan for your brand? Reply to our email or message Syed Kabir on LinkedIn.Ingin rencana Ramadan untuk brand Anda? Balas email kami atau hubungi Syed Kabir di LinkedIn.

20%+of annual retail revenue lands in Ramadanpendapatan ritel tahunan terjadi saat Ramadan
IDR 55TTHR bonus cash unlocks spending mid-seasondana THR mendorong belanja di pertengahan musim
+65%transaction lift at Suhoor, 3–5 AMlonjakan transaksi saat Sahur, 03.00–05.00
WEEKS 1–4MINGGU 1–4

Research earlyRiset lebih awal

Consumers hold back and compare. Brands that show up here make the shortlist.Konsumen menahan belanja dan membandingkan. Brand yang hadir di sini masuk daftar pilihan.

WEEKS 5–8MINGGU 5–8

Convert the THR surgeKonversi lonjakan THR

THR payouts open wallets, online first and then in store.THR membuka dompet konsumen, online dulu lalu ke toko.

WEEKS 9–10MINGGU 9–10

Follow the mudikIkuti arus mudik

Spending travels home with the exodus to Tier 2–3 Java.Belanja ikut pulang bersama arus mudik ke kota Tier 2–3 di Jawa.

Get the full insights
& 10-week media roadmapDapatkan insight lengkap
& roadmap media 10 minggu

Download the DeckUnduh Deck